With a $3 million deal with RCA Records and a debut album that hit number one, this rap newcomer is already running the industry. His Houston sound and Harlem-boy demeanor attracted millions to his music when he released his first singles, "Purple Swag" and "PeSo" in early 2011, followed by his introductory mixtape Live. Love. A$AP. Now he’s endorsed by hip hop's elite, running a clothing line and enjoying the fruits of a successful LP.